How pre-order merch works

How pre-order merch works


Since setting up Merch Service in 2020 we’ve used a pre-order model to run artist campaigns. Pre-order clothing is becoming more popular than ever, as people are twigging that it’s the best for the environment, and allows the creation of clothing without financial risk from producing too much stock.  



How it works


The system pretty much speaks for itself:  the customer orders before the merch is actually made.  Then at the end of the sales period (we call it campaign), all the orders are produced and shipped to customers.

How is pre-order different to ‘made to order’ or drop shipped merch?  These systems are usually based around producing and shipping each t-shirt, one by one, as the orders come in, unlike pre-order where all garments get made at the end of the campaign.  We prefer pre-order, read on for why.



3 reasons why pre-order systems are the way


1. Stops overpro­­duc­­tion and waste

We were shocked to learn that around 30 percent of all clothes made around the world are never sold . Pre-order models fight this problem because they manufacture the exact amount needed. We all remember the scandal surrounding Burberry burning their stock...

2. Improved print quality compared to ‘made to order’

We use screen printing and digital printing to produce our items. Screen printing is a classic, undefeated form of printing that produces almost-permanent prints with bold colours. But there’s a catch: screen printing needs to be done in bulk, whereas digital printing can be done for just 1 item. ‘Made to order’ systems miss out on the opportunity to screen print garments as they produce the items one by one.

3. Low risk for sellers

When a pre-order system is followed, there is minimal financial risk for the seller. Unsold items can eat your whole profit margin, whereas with a pre-order system there are no unsold items.



Slow fashion movement


Given the fact that we wait until the campaign is finished to ship your garms it’s a slower process. Wait time is usually only 2 weeks after the campaign concludes, and is always worth the wait. What we’ve learnt is that slow buying is more envi­­ron­­men­­tally friendly. Slow and steady really does win the race eh?


What do you think?


On our susta­­ina­­bility journey we still have a long way to go but we are really proud to be a part of the ‘slow fashion’ movement. If you wanna make some envi­­ron­­men­­tally friendly merch with us, with no financial risk, sign up via the link below.




– Stella & The KH Team
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